I don't doubt that Boeing and Airbus have a lot of smart people. My whole point is that there are things to optimize for besides brute efficiency. I'm sure you could do a lot better than a 787 in terms of gallons of fuel per passenger-mile. I'm also sure that such an airliner would never sell, because people don't want to take three days to cross the USA by airplane.

Not especially; according to MacKay (the original article's reference) they're roughly comparable now:

"To estimate the energy required to move freight by plane, per unit weight of freight, ...then [a 747's] transport cost is 0.45 g, or roughly 1.2 kWh/ton-km. This is just a little bigger than the transport cost of a truck, which is 1 kWh/ton-km....

"...This is a bit more efficient than a typical single-occupant car (12 km per litre). So travelling by plane is more energy-efficient than car if there are only one or two people in the car; and cars are more efficient if there are three or more passengers in the vehicle."

http://www.inference.phy.cam.ac.uk/withouthotair/cC/page_275...

The original article is pretty bad; the answer to the title's question, "Can we build a more efficient airplane?" is nothing but a link to MacKay. The rest of the article entertaining lead-up fluff.

You seem to be responding to me as if I'm comparing airliners to other forms of transportation. I'm not. I'm comparing current airliners with imaginary ones that are more efficient. The article claims that we've basically hit the physical limit for airliner efficiency, while I maintain that this is nonsense, and while we may have hit a limit for efficiency while maintaining all of the other attributes we want, we certainly haven't hit the limit of efficiency period.

For example, an airplane with a 40:1 L/D (done in the 70s, easy today) able to carry half its empty weight in payload (nothing too hard there) will require about 0.3kWh/mile per ton of payload to maintain level flight. Even accounting for propulsion inefficiencies, that's way more efficient than the 747.

Why don't we have such airplanes? Not because it's somehow physically impossible, nor even technologically impossible, but simply because it's not worth the tradeoffs. Nobody cares about increasing the efficiency of air travel if the result is an airplane that's ten times slower than a modern airliner.

Can we build a more efficient airliner? Of course! To say "no" is to imply that modern airliners are optimized for efficiency above all other things, which is pretty much ridiculous on its face. Can we build a more efficient airliner while still keeping all the other stuff we want out of airliners, like a mach 0.8 cruising speed and global range? Well, that's a bit harder.