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A comment on Non-tech Cofounders – Don’t Hire an Agency. Parent comment

Re:Non-tech Cofounders – Don’t Hire an Agency by maxcameron on Friday October 12, 2012 @10:06AM (#4645069)
Hey there,

Is the agency really working for free? Or are they taking equity in the project?

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Re:Non-tech Cofounders – Don’t Hire an Agency by mgkimsal on Friday October 12, 2012 @10:21AM (#4645127)
Should have indicated that - I don't know the details of the deal, but I do believe there's a 'x hours for y% equity', but it may be 'x hours now for delayed profit sharing'.
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Re:Non-tech Cofounders – Don’t Hire an Agency by maxcameron on Friday October 12, 2012 @10:23AM (#4645133)
Interesting. I think a value-based approach would leave the founders better off than an equity deal.
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