It also seems like the small-donation structure should make it difficult for any individual to have cause for action; I see some of KickStarter's recent changes as not wanting to even get into that fight, but that's because even winning would be expensive (and as has been suggested elsewhere in the thread, they're actually in it for the indie films.)
Or do you mean just the popularity risk, if enough projects don't deliver?
I’ve also backed quite a few Kickstarter design projects. The biggest risk backers face from Kickstarter design projects is personal safety, not failure to deliver. I’ve spent many years in new product development and the items delivered to me wouldn’t come close meeting even the most basic consumer safety codes. Plus I have no expectation that the project creators have any sort of product liability insurance.
That being said, I think the Selfstarter model can directly address that risk. Backers are dealing directly with project creators. The liability is clear. I expect that in the future, project creators will need to demonstrate product liability insurance coverage and that they will meet safety regulations. I hope to see that option somehow added to the Selfstarter code so that project creators can show they have insurance coverage and that they will meet safety standards.
I actually spoke with the Kickstarter guys back in 2009 when I was considering branching off their idea specifically for product based ideas, thinking that it could be "Amazon for stuff that doesn't exist yet".
We all agreed that the idea should happen, but Kickstarter didn't want to do it for two reasons:
1. Their goal is to help artists succeed. They're artists themselves, and the guy who started the site's been working on this for years. It means a lot to them to help the little one-man filmmakers.
2. The risk in having products that aren't delivered on time, in the same form as envisioned, or aren't even completed was just too high. They were terrified of having a backlash of backers who thought they were purchasing a product when in fact the transaction is structured as a donation.
The second one is what makes me worried. What happens if, worst case scenario, Pebble goes bankrupt without producing any items? Who takes the hit there? Is it Amazon, Pebble, Kickstarter, or the backers? It isn't clear yet because we haven't had a high-profile failure yet. But it's only a matter of time.