My experience was quite the opposite, and the reason why I switched to Kagi: any search that was anywhere adjacent to a product would be almost nothing but SEO garbage. Non-product related searches were better, but I also think they had noticeably degraded over the past several years to a decade.

And I actually agree with the last point. While there are entire categories of questions that I now prefer an LLM to to any search engine, when I want a search engine, I specifically do not want LLM summaries, which is another thing I like about Kagi: they allow me to choose when I want to see an LLM summary and to turn off summaries altogether.

(this is really not meant to be an ad for Kagi, I presume that most HN users are familiar with it already and don't need yet another random endorsement, but I honestly don't know how to talk about my experiences with search over the past several years and my dissatisfaction with google without talking about it)