I suspect people talk about natural resource usage because it sounds more neutral than what I think most people are truly upset about -- using technology to transfer more wealth to the elite while making workers irrelevant. It just sounds more noble to talk about the planet instead, but honestly I think talking about how bad this could be for most people is completely valid. I think the silver lining is that the LLM scaling skeptics appear to be correct -- hyperscaling these things is not going to usher in the (rather dystopian looking) future that some of these nutcases are begging for.