Alas, it is not open source, but it does have some differentiators over bcache/dm-cache. The primary pro's of those two are that they are FOSS.

Major downsides are they they are kernel patches. DM-Cache is a little more difficult as well, in the sense that it is in the DM layer, so you're creating a new device when you apply caching. Contrast with our startup, where we insert ourselves directly into the existing devices (so no need to modify fstab, etc..). Of course, I like to think we have other major differentiators as well, but I won't go on and on about them here..

That being said, this caching (especially SSD-as-caching) space is huge right now, even though it doesn't get much attention in the hot-tech startup world.