It is baffling that analysts can essentially divide their guidance by 2 overnight. With such "guidance", it's easy for small investors to get fleeced. And with everyone in the industry gloating about how we saw it coming, it's only going to make us all look a little less trustworthy. It's a shame too, because many called out Zynga's business model as unsustainable, even though that didn't get much coverage in the financial or mainstream press.