Re:Samsung Says the iPhone is for Old Folks. Really?
by pedalpete on Wednesday October 10, 2012 @06:51PM
(#4638581)
Since when are advertisements based on facts and data. It is a clever marketing move on the part of Samsung to insinuate that the iPhone is for old people, but is the best tactic of the Apple community to respond with boring facts and data about the user base?
This tends to go against the emotional marketing which Apple has been so good at using in the past.
I suspected that as Apple products grew in popularity, the brand would have difficulty maintaining their cool-factor. It is difficult to be the coolest and the most popular, though they have done an admirable job so far.
The challenge is that as the die-hards rely on quoting user stats, stock prices and other non-emotive data which proves to them that their choice of brand is the 'best', they will fail to engage the true tastemakers who care more about being unique and a leader than being one of the herd.
This tends to go against the emotional marketing which Apple has been so good at using in the past.
I suspected that as Apple products grew in popularity, the brand would have difficulty maintaining their cool-factor. It is difficult to be the coolest and the most popular, though they have done an admirable job so far.
The challenge is that as the die-hards rely on quoting user stats, stock prices and other non-emotive data which proves to them that their choice of brand is the 'best', they will fail to engage the true tastemakers who care more about being unique and a leader than being one of the herd.