I don't follow, I never paid more than ticker price?

The issue is sometimes I want to compare flying with x with bags and flexible fares. These days I have to click++++ multiple times to get to the stage when I can add bags, flexibility, etc to the ticket and then repeat with each alriline I want to compare. In the old days this was the price shown upfront -- nowdays it's hidden behind several layers. Not just Ryanair but many airlines do this.

I do appreciate tho it's a bit of a trade off. These days many airline offer choice so if you don't need the extras you do save some money. But the tradeoff is if you do need those extras it's now more expensive and less transparently priced.

Flying in the pre “no frills” days was far more expensive. This was good from an environmental point of view but bad from allowing mass transport