Agree with both - it's a shitty thing for the company to do.

But I do not understand why someone who's so passionate about the issues raised in the post would do something as silly as post this on a Meta-owned property at all. The end result is blindingly obvious, and anyone who doesn't expect exactly this is living in a bizarre fantasy-world, where social media (and moreso Meta-owned social media) isn't inherently evil and run/maintained by evil people (and yes, I understand the irony).