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Re:Are Apple gift cards safe to redeem? by SXX on Thursday December 18, 2025 @12:54PM (#46316117)
Valve get no fees from non-Steam key sales and developers can really request any reasonable amount of keys so tens and hundreds of thousands.

It make a lot of sense to discount all these reviews to avoid abuse. A lot of developers would abuse reviews hard otherwise.

Re:Are Apple gift cards safe to redeem? by ragazzina on Thursday December 18, 2025 @02:23PM (#46317262)
Why are hundreds of thousands keys a reasonable amount for a developer? I am not in the video game business so I fail to see the use case.
Re:Are Apple gift cards safe to redeem? by the_pwner224 on Thursday December 18, 2025 @03:10PM (#46317984)
Yeah, you need a much smaller number for e.g. giving access to journalists/media pre-release. But the key mechanism is also used for any legitimate sales or giveaways that happen outside the Steam platform.

If you buy a Humble Bundle, you get a set of Steam keys for the games in the bundle. If Intel/AMD/Nvidia are doing a promotion for a free game with a purchase of their product, they give you Steam keys. Etc.

Re:Are Apple gift cards safe to redeem? by llbbdd on Thursday December 18, 2025 @02:45PM (#46317609)
Developers can sell those keys outside of Steam and they are redeemable for a copy of the game on your Steam library.
Re:Are Apple gift cards safe to redeem? by SXX on Friday December 19, 2025 @05:07AM (#46324116)
How keys are used explained in other answers already. Number of keys you can request would obviously depend on how successful is your hame on Steam. E.g I doubt Valve would generate 100,000 keys for a game with zero sales, but likely under 10,000 is possible.

Other than selling keys they can also be used for marketing. If you for instance have a game with multiplayer, lots of DLCs or IAP then giving away keys for base game make a lot of sense: even if only 1% of people who grab the key gonna play it they can still eventually buy other copy for a friend, etc.