Just going to the homepage and features page I still don't quite understand what the service is about. I would like to see the blue banner area on the homepage to include a concise description of what the service is.

The Features page is text heavy and the screenshots are too isolated. I felt overwhelmed and didnt try to ready it. For me, a better features page would be to have a full page screenshot with "hand-drawn" arrows with 1-2 line descriptions of the feature.

Right now my take away is this is like a Disquos<sp?> for FAQs - but I still dont quite understand why I would pay for that. (Im sure im missing something, just havent taken the time to poke around/read through the site)