It's not equating running a firm in general to committing home invasion robberies and murders. It's equating running a firm which kills people in the pursuit of profit as worse than committing home invasion robberies and murders. There are examples of such firms, so that part is just factual. The second part is a value judgment, but a simple "X worse than Y because X kills more people than Y" doesn't seem very ideological to me.
Although yours is more neutral than "CEOs do nasty things that get people killed, and get away with it" which you often hear from the same populations that cheered the assassination of a CEO that did nasty things and most definitely did not get away with it.
It's definitely become more politically charged in the wake of the Luigi event, when framing CEOs as violent people implicitly authorizes "self-defense" cheered on by what is usually associated with left-wing leaning actors.