Yeah, if you're going to put up a Pop-Up touting your app, it had better be a heck of a lot better than letting me browse your news site and not just all about your having an app. What that sort of thing tells me is that you're not about your customer first.

And the same goes if you're going to have a "mobile" version of your site for my iPad: it had better be darned good and not a crippled, controlled experience.