The first impression matters is the thing. This was John Carmacks idea on how to sell interlacing to smartphone display makers for VR: the upsell he had was that there's one very important moment when a consumer sees a new phone: they pick it up, open something and flick it and that scroll effect better be a silky smooth 60 FPS or more or there's trouble. (His argument was making that better would be a side effect of what he really wanted).