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A comment on The future of Terraform CDK. Parent comment

Re:The future of Terraform CDK by jjice on Wednesday December 10, 2025 @02:30PM (#46222421)
> It's odd to always say "Hashicorp, an IBM company". Looks like they want to assign blame.

All their branding does this now, including the HashiCorp logo on their website [0]. There's gotta be a name for this specific branding pattern, but I don't know it.

[0] https://www.hashicorp.com/en/blog/products/terraform

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Re:The future of Terraform CDK by huddo121 on Wednesday December 10, 2025 @06:16PM (#46225404)
Metastatized branding
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Re:The future of Terraform CDK by stingraycharles on Thursday December 11, 2025 @02:20AM (#46228593)
It’s endorsed branding. Basically when a parent company “endorses” its subsidiaries’ brands, but keep their own name (as opposed to renaming everything to IBM, like eg Google would do).
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