A/B testing our friends

Re:A/B testing our friends by partymon on Saturday October 06, 2012 @04:49PM (#4621659)

I think one thing to be careful about is not to read too much into response from your friends... they are already biased. That said, the difference within that set is interesting.

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Re:A/B testing our friends by azarias on Saturday October 06, 2012 @04:53PM (#4621667)

That makes sense...that was why we wanted to point out relative performance rather than absolute numbers. It is also probably fair to point out that the content and tone of our messaging differed quite a bit, which explains some of the differences.

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Re:A/B testing our friends by partymon on Saturday October 06, 2012 @05:07PM (#4621712)

There's a wealth of knowledge about email marketing which doesn't come up nearly as much on HN

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