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Re:Uber starts selling ride/eats data to marketers by underlipton on Monday December 08, 2025 @03:06PM (#46196940)
All of that is true. However, I think you don't account enough for the differences in the current and previous delivery models in delivery's viability. The old model was "drivers employed or contracted to individual restaurants, with fairly strict distance limits." Today's apps let you order from arbitrary restaurants to arbitrary delivery addresses. The other factors make the situation worse, but just this one is enough to turn a viable model into one that can't be profitable without someone involved getting scammed.

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