The irony is I am pretty sure you believe this because of some kind of heuristic, but I am not sure what that heuristic would be called.

Priming has issues with repeatability in experiments.

To believe that "debunks" the entirety of heuristics and bias is completely absurd.

I think that book sucks personally. Just an incredibly dull book to read. The online social contagion that it is a work of fiction might actually be more interesting.