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Re:Facebook has 1 billion monthly active users by kopsai on Thursday October 04, 2012 @11:17AM (#4612688)
But a user is consciously clicking the like button on a website and I believe this is a good indication that they are active. At some point the user is bound to visit facebook because and that's when you can serve the ad.
Re:Facebook has 1 billion monthly active users by Aloisius on Thursday October 04, 2012 @11:19AM (#4612709)
Then only count them when they visit Facebook. There is absolutely no reason to count them when they are on any other website unless you want to artificially inflate your monthly actives.