It mentions that problem in the first section
Not a financial person by any means, but doesn't the Black Swan Theory basically disproves such methods due to rarity of an event that might have huge impact without something to predict (in the past) that it might happen, or even if it can be predicted - the impact cannot?
For example: Chernobyl, COVID, 2008 financial crisis and even 9/11
All models are wrong, but some are useful.
If you had a financial model that somehow predicted everything but black swan events, that would still be enough to make yourself rich beyond belief.
The article makes a comparison to financial backtesting. If you form a dataset of historical prices of stocks which are _currently_ in the S&P500, even if you only use price data before time t, models trained against your data will expect that prices go up and companies never die, because they've only seen the price history of successful firms.