> When the next F-150 needs three steps to enter
This is mostly an aftermarket thing, and a superduty thing. My Lightning has running boards that are a little awkward to use because it isn't tall enough to justify them. I use them when getting in and out but only because they're otherwise in the way of my leg, not because the truck is hard to just step into.
My kids are old enough right about now that if Ford were to come out with an electric Ranger, I might trade. I do like how the midsize trucks drive (though the Lightning is quite remarkable in how well it drives for a half-ton size truck).
According to the youtube video that a different commenter linked (https://www.youtube.com/watch?v=YpuX-5E7xoU), lowering the hood height by 10 inches will make the truck 81% less likely to kill a kid in a collision.
It’s actually worse than that though. Ford got rid of the heavy duty package on the f150 and said to customers “just buy the f250 instead”. Which is even more tonka.
So the argument probably is less about how the design should change, but how to avoid incentivizing the use of utility vehicles for family duty.
Disclaimer: I drive an F150 Lightning, so I'm part of the problem I suppose; but damn if it isn't just about the most useful all-around family vehicle I've ever owned. As long as you don't routinely drive downtown, and I don't.