One data point is not enough to dismiss the idea that YC has a better brand name. I would have to agree. Having a better brand name does not mean no other company will ever out do you, it simply means you tend to have a head start out of the gates. Personally, if I had a choice, I'd ally with YC. And I think my perception of them is 90% about the Brand image they present and their track record. That is branding is it not?