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Re:IOS6 and iPhone 5 App Store Discoverability: What changed? by pooriaazimi on Thursday September 27, 2012 @05:33PM (#4583040)
> I think most people, including myself, search for apps either by name or icon

I think that's the problem. It sounds crazy, but for most of us, the icon is actually one of the most important deciding factors... A shitty app (with horrible usability and UX) with a nice icon sells an order of magnitude more than a decent, pretty app (UX-wise) that couldn't afford a great designer for their icon.

This is (I think) the reasoning behind the change. How much have they succeeded? That's a whole other issue. But I think they aimed for the right thing.

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