This for the end users who just own a phone will provide a bias as a user will only scroll so far, for those who can use a web browser then things become more palatable.

If anything a rise in alternative market search applications will rise perhaps. I do see a increase in mobile application review sites and with that opening up a whole new bias and targeted adverts.

What independant review sites do you trust today as nothing jumps to my mind, though I'm sure somebody has a favorite. For me the I have found alot of applications from not just the reviews but following the comments looking at the best as well as the worst rated ones and from that I get a feel for if I want to try the application out in the first place.

The ability to directly link a application to its respective markets and enable selection and install that way is realy the saviour from this change being diabolical. Reason being I see no sane reason for Apple to limit user choice and indeed purchase, but any bias - even at the expense of users attention span to swipe multiple times is one which serves no sane sence to anybody except with extreamly poor eyesight.