Indeed. Free streaming of all songs, and the price is often cheaper than elsewhere since the profit margin for musicians is greater (Bandcamp takes 15% [1]). Also the fact that there are multiple formats to choose from (mp3,flac, ...) is a big plus. The only downside is the lack of any major label/big names (which for me I don't mind, but the general population does mind).

[1] http://bandcamp.com/pricing