The cost is already sunk and the only alternative to forcibly extracting any profit is to admit they got suckered into the hype and burned billions of dollars for nothing

Sure, but the alternative is not really any better: if the choice is between being the guy who got it wrong vs. being the guy who got it wrong _and_ being the guy who persisted in throwing good money after bad, surely the former is prefereable. As far as I see, the fact that they keep going indicates that they genuinely still believe Copilot could pan out and become profittable in the long run.

I don't even know what Microsoft 365 Copilot means. What idiotic branding. 365 means subscription I believe (you pay 365 days of the year). But Copilot? Huh? That's just a feature

Wait until you hear about Microsoft 365 Copilot Chat, which is actually a stripped down version of Microsoft 365 Copilot!

So, if you're a Microsoft 365 Business user, you now get "Microsoft 365 Copilot Chat" for free, which is just a standard web interface for interacting with Copilot (not to be confused with GitHub's Copilot, which is also owned by Microsoft, but I digress).

But, if you pay for an upgrade from M365 Copilot Chat to M365 Copilot-without-the-chat, then you also get an AI button in Microsoft 365 apps (Outlook, Teams, Word...)!

Realistically this shouldn't be a surprise to anyone that ever owned or at least considered purchasing an Xbox, or even worse ever had to interact with Azure.

> Are Microsoft just in to deep at this point?

Investment-wise, none of the large companies invested in AI can afford the bubble to pop.

They're just going to ride the tiger out.