Someone asks this every time, and the answer is always the same. Fair pricing can only be discovered in a competitive market. The problem is that Apple moves heaven and earth to prevent competitive markets from doing their thing.

That being said, this is the UK, where even in a reasonably competitive job market people can still sue their employer for "unfair pay" [1], so maybe the thinking here is a bit different than my silly classical liberal brain

[1]: https://www.bbc.com/news/articles/cj0817jd9dqo