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Re:The rise of enterprise marketing by drumdance on Monday September 24, 2012 @06:56PM (#4567510)
I would love to see this come to pass. Salesforce and New Relic seem to be killing it, but I'm not aware of others. If anybody has more examples please share links.
Re:The rise of enterprise marketing by aspir on Monday September 24, 2012 @07:23PM (#4567640)
This is how we do it at GitHub on a day-by-day basis. https://github.com/blog/1230-optimizing-sales-for-happiness

Its still sales in name, but in nature and application, it's similar to what cdixon spells out.