> (I make this observation based on the fact that every post had "12 Connects", "3 Comments" and "2 Shares". Surely if you put this much effort into production of a video you would change these numbers?)

I don't think it says that all. The last thing I do when designing a page is hook it up to a data source.

Nothing in this video looks that difficult to implement. Difficult to make cross-browser compatible, most likely.