MS was the incumbent 800 lb gorilla, and was proposing locking up identity and payment for the great new space of internet--blocking all new comers. Whereas Apple's actions were framed as underdog & come-from-behind. Today, MS is still characterized as a villan, but now with a bumbling "Home Alone" veneer.
Never mind that Apple, Google and FB have long overstepped MS's original passport plans with more even more ("friendly!") lock in, or that that FF & Chrome overturned consumer protections like ("hard to set!") P3P advertising policy headers so more info could flow back via adwords everywhere.
So if the future belongs to Android, remember that platform is first a giant magnet to collect and funnel info to GOOG, and secondly a phone.
Look, Windows was/is a strong monopoly, and yet it ceded most of the hardware decisions to manufacturers, who also add all sorts of bloatware to the OS and mess with the UI, provide their own more "friendly" skins, etc.
Plus ca change.
We definitely live in interesting times. My professional opinion is that there's room for one or more players in the smartphone OS market. Windows 8 phone could be one, if it catches on. But seems the real demand is for a mobile operating system that has consistent, smooth user experience and a ton of content like iOS, and customizability and open-endedness like Android. Seems unlikely at this point, but with technology, you never know.
The reason why people don't hate Apple the way that they hated Microsoft is for three reasons: (1) Apple actually makes a great product, unlike Microsoft at the time. (2) Apple innovates unlike Microsoft at the time. And (3) Apple is never going to have a monopoly, like Microsoft did.
If there's a monopoly to be had, the future is already written, and it belongs to Android.