Unfortunately I think AWS is there now. When you talk to folks there they don’t have great answers to why their services are behind or not as innovative as other things out there. The answer is basically “you should choose AWS because we’re AWS.” It’s not good.
It means no longer being hungry. Then you start making mistakes. You stop innovating. And then you slowly lose whatever kind of edge you had, but you don't realize that you're losing it until it's gone