Re:The Zipper Is Getting Its First Major Upgrade in 100 Years
by snowwrestler on Sunday October 19, 2025 @11:45PM
(#45640043)
Nitpicking here, but this is not a submarine article. This is above the waves, straight-ahead, overt PR.
It’s a standard product launch article. The news is: Company Announced Product. The article is: what the company says about the product. There’s not much more to report than that, yet. Once the product actually hits shelves there can be more articles with real world tests, breakdowns, close-ups, etc.
The reality is that YKK does not actually know if the new zipper will cause more tears, snag easier, be harder to repair, etc. No one will know until the product actually comes into extended contact with the real world.
It’s a standard product launch article. The news is: Company Announced Product. The article is: what the company says about the product. There’s not much more to report than that, yet. Once the product actually hits shelves there can be more articles with real world tests, breakdowns, close-ups, etc.
The reality is that YKK does not actually know if the new zipper will cause more tears, snag easier, be harder to repair, etc. No one will know until the product actually comes into extended contact with the real world.