It’s not just about sugar/no-sugar. It’s about the amount of sugar. Sometimes I want sweetened yoghurt, maybe as a treat. Especially for the kids. Getting something with a reasonable amount of sugar in reasonable portions is the problem.

When you default to an insanely high amount of sugar in very big portion you train people to expect that sweetness in their treats. Hell, people end up expecting more sweetness in their regular meals. I honestly think that’s a bigger problem than the lack of entirely sugar free options.