When I’m writing something for work where I know the end goal - I don’t. When I’m streaming random thoughts without any coherent end goal for my blog or my internal notes on something that happened at work as a retrospective I will use it.

Just to be repeat myself, my blog isn’t for marketing, I don’t have any advertising on them, I don’t post a link to it anywhere and I have no idea if anyone besides me has ever read it since I don’t have any analytics. I don’t have my name or contact information on it