Re:I analyzed 200 e-commerce sites and found 73% of their tr...
by x0x0 on Wednesday October 15, 2025 @11:49PM
(#45601250)
It's not that misaligned.
Basic ad ops has ad buyers buy ads from different vendors, track which converts (attribution, which has flaws, but generally is decent signal), and allocate spend via return on ad spend. So it hurts the vendor at least as much as the buyer by inflating the cost per action / damaging roas.
Basic ad ops has ad buyers buy ads from different vendors, track which converts (attribution, which has flaws, but generally is decent signal), and allocate spend via return on ad spend. So it hurts the vendor at least as much as the buyer by inflating the cost per action / damaging roas.