Re:I analyzed 200 e-commerce sites and found 73% of their tr...
by renewiltord on Wednesday October 15, 2025 @09:06PM
(#45600378)
People will just pull ads if the ROAS isn't there. Performance marketing teams aren't fools.
Altering data would mess with everything. Why is unverified traffic increasing? What's wrong with new marketing efforts? Marketing just requires fixed definitions. e.g. if you have 97% bots but it remains constant that's okay. I know I am spending $x to get $y conversions. I can plan over time, increase or decrease and I can plan. I won't be willing to pay as much as with 0% bots (will pay far far less) but I can set my strategy on this.
It's not that it's x% bots that is the problem. Growth team doesn't adjust strategy on percentage-bot. Growth team adjusts strategy based on return on ad spend. If 0% bots but no return, way worse than 5x ROAS with 99% bots.
Altering data would mess with everything. Why is unverified traffic increasing? What's wrong with new marketing efforts? Marketing just requires fixed definitions. e.g. if you have 97% bots but it remains constant that's okay. I know I am spending $x to get $y conversions. I can plan over time, increase or decrease and I can plan. I won't be willing to pay as much as with 0% bots (will pay far far less) but I can set my strategy on this.
It's not that it's x% bots that is the problem. Growth team doesn't adjust strategy on percentage-bot. Growth team adjusts strategy based on return on ad spend. If 0% bots but no return, way worse than 5x ROAS with 99% bots.