Ah... I remember back when Anandtech would run a monthly roundup of hard drives that would usually insist that you pay another $150-$200 for a hard drive because hypothetically the more esoteric consumer SKUs were 3db softer or consumed 0.2W less than the mass-produced least-cost enterprise Seagates. [1] They unquestioningly quoted the spec sheets and never did any tests whereas everyone knows you can't trust spec sheets when it comes to noise and power.

The thing was that site kept reflowing the layout over and over again and I think the point was that they were hoping you were going to click on something you saw on the sidebar and then it would reflow and an ad would be there right at the second when you clicked and then... Ka-Ching!

[1] Funny reversal that the enterprise product is mass market and the consumer product is overpriced if not gold-plated.