Horowitz talks about this in-depth in “What you do is Who You Are.” There are waypoints in a company’s life that can change their trajectory and when you have the weight of employees, their family and company’s existence on your shoulders, it’s easy to compromise on a value like customer centricity. Your culture needs to be strong enough so that doesn’t happen.

https://a16z.com/books/what-you-do-is-who-you-are/