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Re:California law forces Netflix, Hulu to turn down ad volumes by rkomorn on Tuesday October 07, 2025 @09:38AM (#45502939)
Maybe if you consider that the "three-act" structure is forced onto 20 and 40 minute runtime shows at precise time windows.

What I'm talking about is far less visible, if at all, in adless 60-minute runtime episodes.

Edit: and "what I'm talking about" is clear before-the-ad cliffhangers with after-the-ad "rewards" in the form of events that advance the plot.

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