And if each iPhone user reports one problem, the entire POI problem will be solved.

I didn't calculate that, but I'm fairly certain it works. The only reason Google knew where my businesses were was because I told them. They kept that information walled up, so I guess I need to tell apple too now that there are millions of people seeing that database.

I haven't found where to add a POI, it may not be there, but marking wrong ones is easy.

Edit: Found it. Adding a location is under the "report a problem" under the curl up corner. Don't start with a new pin.

> And if each iPhone user reports one problem, the entire POI problem will be solved.

When each iPhone user reports one problem, and staff at Apple take a look at them all, determine whether each report is correct, and act on it, the entire POI problem will be solved.

If you touch the corner to reveal the map options, "Report a Problem" is next to "Data from TomTom and others." You can report incorrect search results, incorrect street labels, missing location (POI) or problems with directions.