Cloudflare sells network services. You want services, you can buy services. It isn't a vertically integrated monstrosity where every transaction bounces around departments and partners having value extracted that you didn't want extracted. Some things are even free or at cost, not freemium just-sign-this-user-agreement-you-won't-feel-a-thing.

But certainly worth keeping an eye on, especially as they branch out into things like stable coins and payment processing.