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Re:The only two ways to build a $100m business by mrcapers on Wednesday September 19, 2012 @03:32PM (#4545137)
MSFT and AAPL both benefit from immense network effects, which translate into high LTVs (Windows/Office platform, iOS ecosystem). The presence of a strong network effect can often be a strong driver of virality, if not a prerequisite for viral acquisition for a lot of businesses because the incentive to share is directly correlated with the value delivered to the user/customer.
Re:The only two ways to build a $100m business by michaelt on Wednesday September 19, 2012 @04:31PM (#4545434)
...and even more impressive, they did it before the terms 'LTV', 'network effect' and 'virality' had even been coined.