How we reduced chargebacks by 30% (as a percentage of sales)

Re:How we reduced chargebacks by 30% (as a percentage of sales) by amobilebiz on Wednesday January 28, 2009 @02:35PM (#454296)

I couldn't agree with you more. There was a comment posted on the blog about why they didn't go with charge.37signals.com instead. I would think this would be better since it contains the real domain. I too am curious why they didn't use the subdomain route.

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Re:How we reduced chargebacks by 30% (as a percentage of sales) by anthonyrubin on Wednesday January 28, 2009 @03:18PM (#454371)

I think the problem with a domain like charge.37signals.com is that many users don't understand how to type it in the address box (e.g. some will add www before it). If you've watched users try to enter URLs with subdomains in the address box you've likely experienced this.

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Re:How we reduced chargebacks by 30% (as a percentage of sales) by amobilebiz on Wednesday January 28, 2009 @03:24PM (#454386)

Good point, I didn't even think of that and it is true. One option would be to add a CNAME entry for the www portion on the subdomain. That way if someone did it would route correctly.

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Re:How we reduced chargebacks by 30% (as a percentage of sales) by jskopek on Friday January 30, 2009 @09:56AM (#458134)

They could also purchase the full domain name (charge37signals.com) and have it redirect to charge.37signals.com; that way they account for all possible permutations.

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