News for hackers. Stuff that matters.
Re:Hey Yahoo, You’re Optimizing the Wrong Thing by nullsub on Tuesday September 18, 2012 @10:25PM (#4541697)
"Most Yahoo Mail ads generate revenue based on impressions, not clicks. So Yahoo isn't directly making more money by grabbing these "random" clicks"

perhaps not, but surely if I was to buy such an ad and pay per impression, I'd probably like to know what the impression/click ratio was. no doubt Yahoo advertises a low one to potential buyers...

There are no comments on this comment yet.