Lots of business decisions are based on “we prefer to use this model because it’s from OpenAI”, not necessarily because it’s the best.

I’ve also seen a lot of enterprises suddenly invest in fine-tuning their own models, even though there is absolutely no reason they should be doing that. But because there’s a huge “we need to do something with AI” directive from the top. Eg “if we fine tune an AI model to understand our custom query language it will prevent our data scientists from taking down production databases”. This is an actual example I encountered just last week.

So if there’s a point, it’s probably not that it’s the best idea, but rather than enterprises are willing to buy it.