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A comment on Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales.

Re:Using Behavioral Economics, Psychology, and Neuroeconomic... by adrianhoward on Tuesday September 18, 2012 @11:37AM (#4538658)
If folk found this interesting I'd recommend they get hold of a copy of "Neuro Web Design: What Makes Them Click?" by Susan M. Weinschenk. It's not the most academic of books and a quick read (about 150 pages or so) - but it gives a bunch of high-level pointers to stuff that you can google around and dig into if you like.
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Re:Using Behavioral Economics, Psychology, and Neuroeconomic... by allsop8184 on Tuesday September 18, 2012 @11:41AM (#4538677)
Yeah - I've read that. EXCELLENT book. You can get it here... http://www.amazon.com/Neuro-Web-Design-Makes-Click/dp/032160... (No I didn't put an Amazon affiliate code at the end) ;)
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Re:Using Behavioral Economics, Psychology, and Neuroeconomic... by James_Henry2 on Tuesday September 18, 2012 @11:42AM (#4538688)
Why? You don't like making free money?
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Re:Using Behavioral Economics, Psychology, and Neuroeconomic... by allsop8184 on Tuesday September 18, 2012 @11:59AM (#4538794)
Who doesn't like free money? I just didn't want to come across like that was the only reason I was posting the link.
[ Parent | on HN ]