Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales

Re:Using Behavioral Economics, Psychology, and Neuroeconomic... by James_Henry2 on Tuesday September 18, 2012 @11:02AM (#4538429)

My favorite behavioral economist is Dan Ariely - his TED talk "Are we in control of our decisions" is really valuable to entrepreneurs. Link here: http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_o...

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Re:Using Behavioral Economics, Psychology, and Neuroeconomic... by dmix on Tuesday September 18, 2012 @01:02PM (#4539223)

There's also a good book called Subliminal that discusses the neuroscience of how our subconcious brain make decisions that we often believe we made ourselves.

http://www.amazon.com/Subliminal-Your-Unconscious-Rules-Beha...

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