Contextual.

You are right that the article is a bit hard to follow where it goes down roads that it also says you shouldn't actually do, but that is there just to explain that git is a database, which isn't as obvious as it should be to some people. There are no doubt better ways to get that idea across, but someone in the business of providing managed Postgres hosting isn't apt to have writing long-form text as a core competency. Nor should one need to have it as their core competency. Writing is for everyone — even those who aren't particularly good at it.