When we tested this, refunds and chargebacks were actually lower for the recovered cohort compared to baseline.
For customers who really don’t want the subscription anymore, they can still cancel as usual.
I'm okay with you sending me an email before you try, as long as explicit consent is given. However, if I don't care to change my primary card after the first attempt, that means I don't really care about continuing the subscription.
Happy to be wrong if you prove it with the data, though.
Are customers notified when their payment details are changed unexpectedly by your service?
That’s a fair concern — we definitely thought about the ethics side when building this. What we’ve seen in practice is that most “failed payment” churn isn’t intentional churn. Customers still want the service, but their primary card expired, was replaced due to fraud, or hit a temporary limit.
When we tested this, refunds and chargebacks were actually lower for the recovered cohort compared to baseline. That suggests customers were happy the service continued, rather than surprised or upset.
So while it might sound like “rifling through a wallet,” the reality is we’re just using Stripe’s stored, valid payment methods (with the same PCI and authorization framework) that the customer added for this merchant. For customers who really don’t want the subscription anymore, they can still cancel as usual — this doesn’t override cancellations.
That plus the em dashes feels very ChatGPT.
If a customer was actively using a service and it stopped, they would resubscribe themselves.
Ultimately, you want to retain customers that want to use your product. If they don't they will actively cancel. We don't prevent or get involved with customers that actively cancel.